Publications
June 19, 2025
The invisible bridge: How scent preferences, taste preferences, and cultural heritage shape the consumer’s emotional map
Consumers’ scent preferences go beyond personal taste—they reflect the most subtle and emotional expressions of their cultural history. The scent profiles that captivate consumers in different regions of the world are deeply connected to their culture, art, food, and heritage.
June 19, 2025
June 19, 2025
The invisible bridge: How scent preferences, taste preferences, and cultural heritage shape the consumer’s emotional map
Consumers’ scent preferences go beyond personal taste—they reflect the most subtle and emotional expressions of their cultural history. The scent profiles that captivate consumers in different regions of the world are deeply connected to their culture, art, food, and heritage.
June 8, 2025
June 8, 2025
Ambergris: the floating gold of perfumery
A legendary ingredient that combines nature, luxury and mystery.
June 4, 2025
June 4, 2025
Fragrance Mapping: A strategic sensory tool for brands that want to lead
At Cramer, we specialize in offering sensory solutions that go beyond fragrance development. We know that a fragrance is not just a scent: it is a powerful tool for positioning and emotional connection.
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