Publications

In addition to the original barbecue flavor that became popular in the United States more than seventy years ago and was introduced in snacks almost four decades ago, the market currently offers other enhanced flavor proposals. Spicy, sour and sweet notes are creatively and boldly combined to create an unparalleled experience for consumers, who in turn have rewarded snack manufacturers with their preference.

In line with current global trends, CRAMER’s expert flavor specialists have worked hard to enhance our collection of flavors for pasta fillings with two new lines: a gourmet line and a bolder, more innovative line designed for younger generations who prefer more intense flavors.

The strong trend towards lower alcohol consumption, especially among younger generations, has motivated the industry to develop reduced or alcohol-free proposals. Beers were the first to take this daring leap and today we have mocktails, non-alcoholic cocktails, which promise to replicate the sensory experience of a traditional cocktail.