Publications

May 29, 2026
May 29, 2026

Quiet luxury: The luxury that is now also perceived in fragrances

For years, luxury was associated with the visible: logos, excess, immediate impact. But today, the concept of quiet luxury is changing that idea.

May 29, 2026
May 29, 2026

Quiet luxury: The luxury that is now also perceived in fragrances

For years, luxury was associated with the visible: logos, excess, immediate impact. But today, the concept of quiet luxury is changing that idea.

March 20, 2026
March 20, 2026

Autumn & Petrichor: The scent of the earth breathing again

There are scents that do not announce themselves. They do not burst in or seek attention. They simply appear.

February 24, 2026
February 24, 2026

Olfactory Logo: When a brand is also recognized by its scent

Some brands are remembered for their logo, their colors or their communication tone. And others are recognizable even before you see them. You simply have to feel them.

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