Publications

When we talk about flavor innovation, we tend to look at what is on the rise: new combinations, ingredients gaining popularity or profiles starting to emerge across different categories. But there is also another territory to be explored; one which we still know little about.

There are tastes that we recognize almost without thinking. A creamy vanilla, a freshly baked cookie, a ripe banana or a sweet strawberry can take us back in a matter of seconds to a time, a person or a specific moment in our lives.

For years, luxury was associated with the visible: logos, excess, immediate impact. But today, the concept of quiet luxury is changing that idea.