Publications

A legendary ingredient that combines nature, luxury and mystery.

At Cramer, we specialize in offering sensory solutions that go beyond fragrance development. We know that a fragrance is not just a scent: it is a powerful tool for positioning and emotional connection.

Synesthesia is a fascinating neurological phenomenon in which the senses interact. Instead of functioning separately, as is normally the case, people with synesthesia experience multiple sensory activation to a single stimulus. For example, they may “see” colors when listening to music, “taste” words or “feel” shapes when hearing sounds. This experience is not a metaphor or a poetic device, but a real, constant and coherent perception for those who live with it every day.