Flavors

In the dynamic world of flavors, Cramer has achieved a position of leadership in Latin America thanks to its constant innovation, deep knowledge of the markets and firm commitment to sustainability. To better understand this achievement, we spoke with Ricardo Israel, Export Manager of our Flavor Market, who reveals the key factors behind this success, the challenges to overcome and the opportunities for growth in the region.

The term “flavor” refers to the inherent taste of a food or beverage, while “flavoring” describes what is added to deliver that taste. This distinction is crucial to understanding the world of natural flavorings and their importance in the food industry.