Flavors

We spoke with Jorge Heredia, Assistant Sales Manager for Flavors at Cramer Peru, about the developing Peruvian market, the trends shaping it and Cramer’s role in its growth.

Our sense of taste, just like the other senses, changes throughout our lives. What we perceive with great intensity in childhood can be felt more attenuated over the years. This phenomenon has a physiological basis: our taste buds, which are responsible for identifying flavors, become depleted over time.