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Behind every successful flavor, there is a decision made before it is demanded by the market.

We all have rituals and beliefs about wearing perfume. Some rub their wrists together, others keep their fragrance in the bathroom, and many decide whether they like a scent as soon as they apply it.

We spoke with Jorge Heredia, Assistant Sales Manager for Flavors at Cramer Peru, about the developing Peruvian market, the trends shaping it and Cramer’s role in its growth.