In the world of personal care, the sun protection category has evolved in recent years alongside a public that is more informed and conscious of issues related to personal and environmental wellbeing. Sunscreens are, by far, the leading product. Tanning lotions, self-tanning lotions and after-sun products lag behind.
A certain sun protection factor, formulation, format or aroma is not enough anymore. The whole family no longer uses the same product and only in the summer.
Today, the trend is to segment and create products formulated specifically for adults or children. There are products specially designed for the face and for the rest of the body. The different textures range from thicker, more buttery creams to more oily formulations. Sunscreens come in sprays, mousse, gel and bars.
Today’s sunscreens offer more benefits and functions than their predecessors. In addition to their traditional objective of blocking the effects of solar radiation on the skin, many help prevent premature aging with hyaluronic acid, lighten skin, prevent spots, offer a matte finish or fight acne. Some insect repellents even have a sun protection factor.
Monoi has led the category in terms of aroma for about five years. The Polynesian oil is widely used and generally blended with notes of coconut or shea. Fruit aromas, particularly melon scents, tend to be most popular for children.
Packaging also plays a role in this new trend. Today, the entire process is eco-friendly, related to the carbon footprint and waste management. Reusable or recyclable packaging and labels are preferred.
This new trend reveals a more dermatological shift in sun protection and greater awareness of the necessity of year-round skin protection. In this arena, women have demonstrated greater responsibility and awareness.