Some brands are remembered for their logo, their colors or their communication tone. And others are recognizable even before you see them. You simply have to feel them.
That is an olfactory logo – also called an odotype: a unique and exclusive fragrance created to represent a brand’s identity. An invisible signature that seeks not only to scent a space, but also to communicate who you are, how you feel and what experience you offer.
What is an olfactory logo?
An olfactory logo is a fragrance designed specifically for a brand and intended to be integrated into its various physical touchpoints: spaces, experiences, circuits or even products.
Its function is to reinforce brand positioning, generate a deep emotional connection and build brand recall.
It is not a generic or decorative scent. It is identity made fragrance.
Why does it work?
Smell is the sense with the greatest evocative power. It has a direct connection with memory and emotions, which means that a scent can generate an immediate and lasting reaction.
The aromas that we smell have a very significant influence on our emotions and our memory: we remember more what we smell than what we only see.
That is why, when a brand achieves its own unique and consistent scent, it becomes more recognizable, approachable and hard to forget.
Where is an olfactory logo applied?
Olfactory logos are used in spaces and experiences where the brand is felt beyond the visual: stores, corporate offices, hotels, showrooms, events, customer service areas, packaging or in-person experiences.
The goal is always the same: to create a consistent and memorable experience, where the scent reinforces what a brand wants to convey.
How is an olfactory logo created?
The process starts with brand identity.
The brand’s values, personality, audience and goals are analyzed. All of that is then translated into a unique olfactory language.
From there, a personalized and exclusive fragrance is developed, which is then implemented through diffusion systems designed to maintain a constant, recognizable and coherent presence in different spaces.
It is not just scent marketing. It is sensory branding applied strategically.
A scent that works for your brand
A well-designed olfactory logo can make a space feel more welcoming, inspiring or memorable.
It can also provide differentiation, strengthen the brand experience and increase loyalty.
At Cramer, we develop olfactory logos collaboratively, working alongside each brand to create a scent that authentically and consistently represents it.
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