At Cramer, we specialize in offering sensory solutions that go beyond fragrance development. We know that a fragrance is not just a scent: it is a powerful tool for positioning and emotional connection. That is why one of the services most valued by our clients is Fragrance Mapping, an exclusive methodology that transforms the market’s olfactory perception into strategic, actionable information.
What is Fragrance Mapping?
Fragrance Mapping is an in-depth study that analyzes the complete olfactory range of a product category in a specific market (for example, liquid soaps, detergents and floor cleaners, among others). To do this, we collect all the products available in the sales channel in that country and take them to our sensory evaluation laboratory, where they are analyzed by an expert panel of trained noses.
Each product is carefully evaluated and classified according to its dominant olfactory family (citrus, floral, fruity, herbal, gourmand, woody, oriental, etc.), thus allowing the development of a comprehensive olfactory map of the market. This mapping clearly reveals:
- The predominant olfactory families in the category.
- The olfactory position of each brand, including that of the clients themselves.
- The olfactory identity of market leaders.
- Opportunities to differentiate or innovate.
- Saturated or underrepresented areas within the olfactory spectrum.
An experience that makes a difference
Beyond technical analysis, Fragrance Mapping is also an immersive sensory experience. During an in-person meeting, our clients are invited to experience fragrance mapping firsthand. In this collaborative space they can:
- Smell and directly compare all the products analyzed.
- Visualize where their brand and their competitors are positioned on the map.
- Quickly identify opportunities for innovation or strategic adjustments.
- Get inspired for new creations, supported by our recommendations.
This moment is one of the most anticipated by our clients, and they have let us know this repeatedly. For many brands, Cramer’s Fragrance Mapping has become a key tool for redefining their sensory identity and more effectively guiding their product development.
Success story
Our clients in various Latin American countries have expressed how valuable this exercise is. It allows them to break away from their daily routine and view the market from an objective and strategic olfactory perspective. It gives them clarity, focus and a new way of making decisions, not only based on personal taste, but also on a true understanding of the competitive environment and the consumer.
Furthermore, supported by our technical and creative team, Fragrance Mapping becomes the ideal starting point for developing new fragrances, whether to launch completely innovative products or to adapt a portfolio to the expectations of the local market.
Why choose Cramer’s Fragrance Mapping?
- Because it combines sensory expertise, competitive analysis and direct experience.
- Because it allows to you position yourself clearly in a fragmented and competitive environment.
- Because it is a friendly, visual and collaborative tool that generates actionable ideas.
And, above all, because it works. Our customers use it again and again as an essential part of their innovation processes.
Are you ready to discover the market through your sense of smell?
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