Blonde, brunette or highlights?  Wavy, curly, straight?  A traditional, shaggy or cutting-edge cut?  Thanks to the variety of hair care products on the market, what matters for both women and men today is beautiful, healthy hair regardless of style.  Hair care products must also feature other attributes to satisfy new consumer demands.

Inspired by the above, traditional brands have evolved to stay ahead of the competition by incorporating more natural ingredients, environmentally friendly and, of course, cruelty-free formulas.  They have achieved all this without losing an inch in hair care objectives: texture, volume, personalized treatments, or those suitable for all hair types.

Our experts at @CRAMER have designed a complete line of hair care fragrances featuring notes we know appeal perfectly to the tastes of different Latin American consumers.  These include argan, coconut, aloe vera, chamomile, ginger, olive, green tea and avocado.


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