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FRAGRANCES, THE MOST INTENSE WAY
OF EVOKING MEMORIES

The right scent at the right time can change an environment and give identity and power to a person or place. At Cramer we know it and we are aware of world and consumer trends, thus we give life to creations designed for the specific needs of each client.

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FRAGRANCES

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AN AVERAGE PERSON IS ABLE TO IDENTIFY APPROXIMATELY 10,000 DIFFERENT SMELLS

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FINE PERFUMES

That perfume you’re wearing...

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When choosing a perfume we seek that unique fragrance which captures the essence of who we are and reflects our personality, our personal seal, causing a powerful effect on those around us. There is an infinite number of aromas that we can find in perfumes, eau de toilette, colognes, body splash and body mist, coming from a wide variety of raw materials. Our perfumers know them all, and know how to create the perfect blend to achieve that magical effect the consumer seeks in a fragrance.

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BEAUTY AND PERSONAL CARE

A fragrance, an emotion,
a sensation

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Personal care rituals in each country or region are strongly influenced by culture, climate, nature and traditions. At Cramer we study these trends in-depth, to develop unique fragrances that attract and identify with each consumer.

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Household

Cleaning scents
for your life

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The routine of cleaning a home can easily bring a feeling of wellness if we stimulate the senses. Thus, the fragrance of the product we use to clean our floors can evoke those mountain holidays we long for, or else a detergent can give our clothes a subtle aroma of cleanliness that will last for days and weeks with our Microscent® fragrance encapsulation technology.

We know that consumers base their purchase decisions not only on the functional features of a product, but they also give great importance to its fragrance, so at Cramer we specialize in developing those scents that the most diverse and discriminating consumers will love.

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Industrial

Strawberry-scented children's slippers?

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Did you know that a subtle and delicate fragrance in toilet paper can increase our perception of softness? Applying fragrances to mask unpleasant odors, or adding scents to industrial products, is a practice well in use for many years.

Thus, the application of a delicious chewing gum fragrance to the soles of girls’ sneakers, or mattresses with a delicate scent that soothes the senses and improves sleep quality, may be the hallmark of these products on the market and can help attract consumers.

The applications are endless and our team of perfumers works to develop unique fragrances, aimed at creating “olfactory logos” to support the development of sensory marketing in our customers.

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